Ad spend

Spend: platform-reported advertising cost, not an invoice, total marketing expense, or patient-acquisition cost. Meta combines Facebook and Instagram delivery.

Coverage: only the listed accounts are included. Other accounts and Local Services Ads are not yet covered. Account names do not establish campaign-to-office allocation.

Missing days: a dash means no row was returned or the source was unavailable. Available-row totals are not a verified whole-practice total. A returned $0.00 is distinct from a missing row.

Dates: daily records use each ad account's reporting timezone. They are not silently converted to Eastern or aligned with Open Dental receipts.

Freshness: this is a saved API report. Failed refreshes retain the last successful values and mark them stale. No patient records, lead contacts, credentials, or inferred revenue attribution are published.